I recently surveyed 834 Australian and New Zealand business owners and asked them the question, “What is keeping you up at night?”. My goal was to first identify and then rank the socio/economic factors that are most concerning to Australian and New Zealand businesses as we head into this new fiscal year. After ranking those issues that concerned them the most, we then wanted to explore ways that we could help mitigate those risks.

It is important to note that our goal was to explore the large-scale macro issues (a decline in consumer confidence as an example) as opposed to the many micro business issues (a decline in your revenue as an example) that concern business owners. Those important micro issues will be left for another day to unpack.