Strategies for Attracting Millennial Buyers to Baby Boomer-Owned Businesses: A Comprehensive Guide

Attracting Millennial Buyers to Baby Boomer-Owned Businesses In today’s rapidly changing business landscape, baby boomer business owners must adapt and attract millennial buyers to ensure the future success of their businesses. Baby boomers, born between 1946 and 1964, control over 70% of the nation’s disposable income. However, as this generation approaches retirement, the number of …

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