innovation

Strategies for Attracting Millennial Buyers to Baby Boomer-Owned Businesses: A Comprehensive Guide

Attracting Millennial Buyers to Baby Boomer-Owned Businesses In today’s rapidly changing business landscape, baby boomer business owners must adapt and attract millennial buyers to ensure the future success of their businesses. Baby boomers, born between 1946 and 1964, control over 70% of the nation’s disposable income. However, as this generation approaches retirement, the number of …

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Unlocking the Potential: How Innovation and Intellectual Property Elevate Australian Distributors

Building a valuable company from a distributor or reseller may appear daunting for Australian business owners. Typically, distributors are perceived as having limited worth, as potential acquirers argue that without a unique selling point, these businesses become susceptible to price wars. Instead of acquiring the entire company, a shrewd acquirer might opt to temporarily lower …

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